Example
A real weekly report
This is what lands in your dashboard each week. It is the actual report for the week of October 19, 2026 from a B2B software company that had been using Nightcrop for a few weeks. The company is not named, and nothing here was edited to look better.
This week
- 1 new post drafted this week.
- Technical SEO score up 4 points, now 72/100.
- Estimated organic traffic up 39 a month.
Technical SEO score
72/100
Up 4 points on last week
Estimated organic traffic a month
1,719
Up 39 on last week
AI Overview citations
0
Not cited yet
Referring domains
2,221
1 new post drafted, 0 refreshes, and 44 drafts waiting for review. Traffic is an estimate from third-party search data, not Search Console, which was not connected on this account.
Site audit
The weekly audit crawls a sample of pages and runs 58 checks: 34 passed, 12 need a look, 9 failed and 3 could not be measured. Your dashboard lists each check with what it found. This page shows only the counts.
| Area | Passed | Needs a look | Failed | Not measured |
|---|---|---|---|---|
| Indexing and crawling | 10 | 1 | 2 | 1 |
| On-page | 9 | 4 | 0 | 0 |
| Structured data | 5 | 0 | 2 | 0 |
| Security | 3 | 1 | 1 | 0 |
| AI readiness | 3 | 2 | 0 | 0 |
| Trust | 1 | 3 | 2 | 0 |
| Performance | 1 | 0 | 1 | 1 |
| Content | 0 | 1 | 0 | 1 |
| Social | 1 | 0 | 1 | 0 |
| Authority | 1 | 0 | 0 | 0 |
What this tells you, and what it does not
- The score moved up four points in a week. That is the audit, not a promise about rankings.
- The company was not being cited in Google's AI Overviews yet, and the report says so plainly.
- Site-wide fixes are made on your own hosting or CMS and handled by your strategist, since the software only publishes blog posts.
- With lead tracking installed on your site, the report also opens with how many leads arrived and from where.
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